01
Macro shifts
The world is moving on quietly. Most people notice only after the shift has happened. The businesses that scale build ahead of the change.
§ 01 Strategic Counsel for Business Owners
Working Harder. Growing Slower?
You've built a real business: revenue, customers, a team. But growth has stopped matching the effort you're putting in.
Book A Free Business Diagnostic Call§ 02 Business Problems
Does any of this sound familiar?
Revenue has plateaued even though you're working harder than last year.
You've hired, spent on marketing, changed vendors — and the ceiling has not moved.
Sales feel inconsistent, and you cannot point to exactly why.
Your team stays busy, but the business does not feel like it's compounding.
You've solved this exact problem before — and it's back again.
§ 03 The Reframe
It's not a functional problem. It's an alignment problem.
When you fix the same problem twice, the problem was never where you were looking. Marketing, sales, and hiring execute a strategy. If the strategy itself is misaligned with your market or your systems, no function can outrun that. We find where the misalignment actually sits — and fix it there, not downstream of it.
§ 04 Engagements
Where We Come In
We step in when tactical adjustments stop working. While every business is different, operators typically bring us in to solve structural bottlenecks like:
01
Elusive Product-Market Fit
The product is strong, but conversion is sluggish and predictable revenue is missing. We bridge the gap between what you built and what the market is motivated to buy.
02
Market context
What has changed outside the business?
03
Arena and identity
Are you playing in the right market, with the right buyer story?
04
Growth engine
Are sales, channels, pricing, and customer acquisition repeatable?
05
Org systems
Are roles, incentives, decisions, and operating cadences supporting growth?
06
Digitization and AI
Where can digital, automation, data, or AI improve growth, margin, speed, or control?
07
Buyer behaviour
Why are customers not buying, upgrading, trusting, or switching as expected?
§ 05 The Diagnosis
Where The Problem Actually Lives
02
Arena & identity
You may be playing the right game on the wrong field. Where you show up decides who finds you, what you charge, and who you attract.
03
Org systems
Your systems may not be built for growth. When what gets rewarded doesn't match what growth requires, effort stops compounding.
04
Human behaviour
Your buyer does not decide with logic alone. Instinct, emotion, and fear drive the decision more than reason does.
§ 06 Evidence
Our Work & Market Feedback
A Case Study
File No. 001 · Resolved
The Identity Reframe
A technology company had built impressive video analytics capability. The product worked, but sales cycles were long. The presenting problem was positioning; the real problem was identity.
Describing themselves as ‘video analytics’ made buyers think of cameras, not outcomes. Underneath was business intelligence that helped organisations act faster. Reframing this shortened sales cycles because buyers immediately understood the stakes.
The capability hadn't changed. The way it was understood had.
What People Say
“
His ability to quickly grasp difficult concepts and present a thorough and reasoned analysis of any relevant issue is bar none. Time and time again, he demonstrated a keen ability to identify business opportunities and develop innovative solutions that drove growth.
Senior Product Counsel · AI Governance Professional
“
He is one of the most inquisitive, strategic and intelligent human beings I've had the pleasure of working with. He can connect the dots in complex situations and make highly strategic and thoughtful recommendations.
Founder & Strategy Leader · Business Development
“
His natural ability to identify business pain points and the related opportunities around them is unparalleled. He has demonstrated ability to push clients and management to think beyond status quo by posing critical questions.
Growth Strategy & Emerging Tech Leader · Startup Founder & Advisor
If this feels close to the problem you're carrying, start with one direct conversation.
Book Free Brainstorm§ 07 Breadth Of Experience
Our Breadth Of Experience
- Co-founded a bootstrapped SaaS startup recognized amongst India’s top 30 startups
- Innovation in Open Data, Consent, Embedded Finance
- Developed gamification strategies for Microsoft Office to enhance user engagement
- Advised clients in TMT to Industrial IOT, OOT Media Strategy, and Payments Innovation
- Cross-functional exposure in policy, foresight, research and products
IndustriesFinancial Services, Open Banking/Open Data, Telecom & Media, Industrial IoT
GeographyIndia, US, Canada, Middle East
Types of ProjectsCorporate Strategy, Innovation Strategy & Pipeline Development, Growth Strategy
§ 08 The Offering
Flexible Ways To Engage
Each one builds on the last — a graduated path from first conversation to sustained partnership.
Problem Brainstorm
A structured conversation on your business problem. You walk away with an initial read on where your constraints are likely sitting. This is not a sales call — it is a preview of the methodology, and the first act of the diagnostic itself.
BOOK YOUR FREE BRAINSTORMBusiness Unlock Diagnostic
The full diagnostic. We go deep across all six axes — interviews, data review, market context analysis. You receive the complete diagnostic package: root-cause diagnosis, constraint map, prioritised interventions, and a 90-day action agenda.
90-Day Execution Action Plan
For founders and business owners who want to move from diagnosis to execution. We convert the diagnostic into clear priorities, owner-level decisions, and operating changes — and work alongside the leadership team for 90 days to make them stick.
Optional implementation support available through our partner network.
Ongoing Strategic Counsel
For those who want a sustained thinking partner. We stay close to the business, track progress on the constraint map, and bring foresight and strategic input as the business evolves.
§ 09 Our Values
Our Values And Team
I've always been drawn to the intersections — where ideas, disciplines, and human motivations meet. That curiosity shaped a career that didn't follow a straight line. I've been a founder, a corporate strategist, a consultant. I've navigated the same uncertainty and blind spots that the founders and business owners we work with bring to us.
What that range taught me is that the hardest problems rarely sit in one domain. They live between things — between where the world is heading and what a business is built for, between what a team is incentivised to do and what growth actually requires, between how a founder sees their business and how the market experiences it.
At With/Care, we work on problems at that depth. My partner Ranjit Damodaran brings twenty years of strategy and transformation across IBM, Ericsson, and consulting — where I focus on diagnosis and direction, Ranjit brings the operational depth to make change stick. Beyond the two of us, we draw on a close network of peers who have built and led at Meta, Google, Microsoft, and Amazon — as well as founders who have navigated the same inflection points. We bring them in when the problem calls for it.
We work with a small number of clients at a time. Not to offer quick fixes, but to find what will actually endure. That's important to us.
Sohrab Kalra
Founder · MBA, Darden
The Team
§ 10 From The Big Picture
Writings From Our Desk
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We believe the best relationships start before any engagement does.
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